Presentation Outline: Selling Cross-Generationally
No one questions the assertion that attitudes towards money changed radically and permanently during the Great Depression. Even if your grand parents or great grandparents did not lose their jobs the impact was enormous. Consider today’s twenty- and thirtysomethings. This is their first experience with a financial downturn. The class of 2009 is graduating into the worst job market any can imagine much less has experienced.
Takeaways:
Here are some of the changes every financial adviser will need to note:
1. People under 35 don’t believe that corporate America will create jobs they would want. Note the increase in a career called “on the side.” It’s no your primary job that will build wealth, it’s self employment.
2. There is no social safety net. People under 35 save at four times the rate of Boomers as a percentage of income. Try jump starting the economy with them!
3. How financial instruments will change to meet the needs of younger savers.
4. Why the appeals to guilt and greed leave younger people unmoved – and unsold.
Call Marilyn at 847.251.1661 for more information or to schedule a program.
