Presentation Outline
Every organization interested in the next wave of retirees, a.k.a Baby Boomers, sees them as both a huge challenge and a bonanza. They are the largest cohort – 40 percent of the US population. How are they different from the Depression generation currently in the nation’s retirement communities? Very – and they will not alter their expectations as the older generation did. In this program we’ll look at comparisons of the three oldest age groups: Depression generation (born 1918 – 1933), Pre-Boomers (born 1934-1945), and the Boomers (born 1946-1959). The two younger groups will challenge those who sell to them. Treat them the same at your peril.
Takeaways:
1. “Sense of community.” It’s radically different for each group.
2. Consumer choices. What is quality? It varies by age group.
3. What can providers of senior services expect? What changes to products and services must be made. Example: All jeans will have elastic waistbands (hidden, of course) by 2020. Also the word “senior” not to mention “golden ager,” are loathed.
4. The unexpected influence of children now in their 20s and 30s. Example: Depression era parents made choices to spare their Boomer children the trouble. Twenty and thirtysomethings expect to be consulted at every turn. More than 80 percent tell us they expect to support their parents financially when the parents are in their nineties.
5. Why every retirement community’s future is at risk. How will they address the Boomer mantra, “I will never be the youngest person in the room?”
At the end of this program you will know what must be changed to attract and retain Boomers as customers. New 2010 Census data confirms many of the major changes we can expect. Lifestyle data provides the rest.
Call Marilyn at 847.251.1661 or email mkennedy@moatskennedy.com for more information or to schedule a program.
