Category Archives: Demographics

Boomers, Demographics, and Certain Financial Doom in Retirement

I was talking with some retail stock brokers last weekend and they were telling me about their Boomer (born 1946-1959) clients and the clients’ retirement plans.  To wit:  clients believe they can retire on Social Security and $125,000 in savings.  … Continue reading

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Filed under Boomers, Current Research, Demographics

Food Preferences and Demographics

I spoke for the WMU Food Marketing conference this week and while doing the research for that presentation I ran into some very interesting facts that may influence how you think. 1.  All US cooking is either before Julia Child … Continue reading

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Filed under Boomers, Demographics, Twentysomethings and Thirtysomethings

Demographics: Who Are You Calling Old?

When my great aunt was 94 and my mother was 64 Aunt Eula used to say to my mother, “Why Georgia you’re a young woman!  Why do you think you’re tired?” One clear trend  is that the age at which someone can be … Continue reading

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Filed under Boomers, Current Research, Demographics